Marketing
The success of selling a home is a joint partnership between Ed and
the home seller. As your professional real estate agent Ed controls
the marketing aspects, but you as the homeowner control the price
and condition.
Ed will design your individual marketing campaign based on the unique
features of your home. We like to determine the demographics of the
prospective buyer of your home. Some of the items we consider are:
the income required to purchase a house in your home's price range;
the type of person or family who would most likely buy your home;
and, where they currently live.
Our goal is to make sure that as many of the prospective buyers from
our target group know that your home is for sale.
Ed typically uses three approaches in marketing your home:
Within the real estate industry
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Enters your home in MLS computer,
reaching over 4,500 Realtors |
|
Distributes new listing flyers to
local area Realtors |
|
Holds open house for Realtors |
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Hasson company relocation services |
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Web page of Hasson.com |
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Web page of RMLS.com |
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Web page of EdGeist.com |
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Web page of Realtors.com |
|
Virtual tours on the internet |
To the public
|
Installs Realtor lawn
signs with information box |
|
Creates information
flyers with price and home information |
|
Directs "For Sale"
announcement to 100 of your neighbors |
|
Direct
mail to target groups |
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Advertises in the following
publications: |
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- The Oregonian
- Lake Oswego
Review
- Business Journal
- Hollywood
Star
- Willamette
Week
- Multnomah
Club Magazine
|
At Your Home
|
Develops a home display
book providing a property profile |
|
Financing promotion
flyer |
|
Develop and display
Home Feature sheets |
|
Hold open houses |
