Quite simply, there is no substitute for experience in today’s ever-changing real estate market. Being able to foresee issues to understanding the intricacies of the various types of real estate transactions, an experienced real estate agent can promote and protect their client’s best interests with ease.
- Sellers: An experienced agent will have knowledge of pricing, marketing savvy and an extensive list of vendors needed to make the sale of your home as smooth and successful as possible.
MARKET KNOWLEDGE Why buy and sell real estate with an agent that doesn’t know the lay of the land? Knowledge of the market – whether buying or selling – is crucial to your success. A good agent should introduce you to up-and-coming markets and advise you on market activity in your own neighborhood.
- Sellers: An agent with strong market knowledge can advise you of current market trends and pricing strategies. He or she can show you comparable homes that have and have not sold in your area.
MARKETING & TECHNOLOGY
As the real estate industry changes, an agent’s marketing abilities and use of technology are becoming more important. Your agent should be at the forefront, leveraging all new venues available. In an age where more than 80 percent of home buyers start their search online, a good real estate agent should have an up-scale online presence needed to capture buyers. In addition, a quality agent needs to have the technology resources available to both buyers and sellers to make communication effortless.
- Sellers: A great real estate agent should have an online presence that allows buyers to quickly find and view your property. An excellent agent should also be immediately available to potential buyers through the use of technology.
RESOURCES & CONNECTIONS
Having excellent resources and connections in the real estate industry can mean everything from knowing the right home inspector or handyman to having the area’s best closing attorney and mortgage professional on speed dial.
If you’ve found a real estate agent that has made it through the first three qualities, he or she is likely to possess the fourth. With experience, knowledge of the market and marketing savvy, a great real estate agent will have made countless connections along the way and will be able to easily provide you with a list of recommended sources for a variety of needs.